Paradigm. n. the Oxford English Dictionary defines paradigm as "a pattern or model, an exemplar."

Paradigm Medical Communications. n. an exemplary, award-winning, medical education company that develops medical education activities using research-based needs assessments, which are innovative, well-designed, and well-executed, and that are continuously monitored to facilitate ongoing improvements.

As medicine is both an art and a science, so is the approach of Paradigm to the development of CME programming.